If you are looking into holding a corporate event for your company, you have likely stumbled across the idea of a golf outing. Corporate golf events are one of the most popular choices for companies looking to connect with their employees, clients, and board members, and rightly so. A golf event allows you to raise money, network with different people, and entertain and reward groups of people all at the same time.
Where Do I Start?
Much like hosting a charity golf tournament, a great deal of time, effort, and planning goes into holding a corporate golf event. You will want to start by developing a team of people you believe can effectively help you plan and prepare for all areas of the event. If possible, you want to develop a well-rounded group of people with different talents and abilities. Specific roles and duties should be assigned, with the understanding that things will change as the process moves along.
As a group, your first task will be to develop a clear understanding of the events mission, purpose, and goals. This doesn’t have to be as time consuming and painstaking as developing a corporate mission statement, but it should get everyone on the same page and make sure the end goal is clearly understood.
Choosing a Course Partner
Ideally you will already have a list of golf courses in mind before starting the process, but now is the ideal time to nail down a venue for your corporate golf event. Be careful about what course you choose, because golfers often associate particular things with different courses. You want to choose a course that will work in your financial budget and also provide a quality experience. Be sure to put everything in writing when developing a contract with your course partner. Remember to include things like dates and tee times, number of spots available, total breakdown of costs, penalties, weather restrictions, etc.
Pick a Tournament Format
Once you have the logistics squared away, you will want to choose the type of tournament format your golf event will be following. The most popular is the “scramble” format.
The scramble is ideal for corporate events because it allows groups of four to all hit and then choose one ball location to hit from on the next shot. This format is great for networking because it keeps the entire group close together for the entire golf outing. The group then enters their score against the scores of the other foursomes from the day. Winners are usually rewarded with some sort of cash or donation prize.
The awards and prizes are your chance to market your corporate brand or company products. Reach out to the community and get donations to help fund these prizes. Popular awards for corporate golf events include longest drive, closest to the pin, and lowest score.
A tremendous amount of detail goes into planning a corporate golf event, and following these simple steps can help get you started. If you have built a good team of people around you, you will be more likely to remember all the details and host an event that everyone will remember for years to come!